Software is much faster to build now.
Bad software included.
We make sure the software we build solves the right problem.
Inlab builds AI products and business systems, our own and other people’s.
What this looks like, done.
We’d rather show you than tell you. A look at how we build our own tools, and the client work we can talk about publicly so far.
A 25-year-old system, rebuilt for Onecom.
We came up with the printed catalogue, in the browser, linked both ways to InDesign.
Live, and used by Pepkor, Furnmart and Homecorp. →
201 franchises and 876 suppliers on the system.
A promotions and inventory system for Mica’s head office, suppliers and franchises. Rebuilt because the old one wasn’t serving them. →
Working out what to build is part of building it.
We don’t treat the brief as the answer. Business, product, systems and engineering perspectives stay involved as the software takes shape.
Building teaches you things. A prototype exposes a bad assumption. A technical constraint changes the product. Something that looked essential at the start turns out not to matter at all.
The build gets better because the thinking doesn’t stop when the building starts.
How we work →AI lets us do considerably more. So we do.
More routes investigated.
More assumptions tested.
More prototypes built.
More iterations possible.
We use AI throughout the work, from research and reasoning to design, code and testing. Not because using AI is the point. Because it lets a small, experienced team go further within the same practical constraints.
A small team, on purpose.
Most software goes wrong in the gap between the people who understand the business and the people who build it. We close that gap by keeping both in the same few heads: senior experience across business, product, systems, engineering, retail, marketing, brand and M&A, concentrated into a handful of people rather than spread across a large team. The people who understand your problem are in the room when it’s built.
You don’t have to arrive with an answer.
Bring us a specification, a problem or an opportunity. We’ll work out what it needs and take it through to working technology.
If you know exactly what needs building, we’ll build it. If you don’t, we’ll work out what should be built with you.
Where are you starting from?
Defined
Undefined
The capability is the same at every point on the line. What changes is how much of it your problem needs.
Bring us what you’ve got.
A finished brief, a half-formed problem, or a hunch you haven’t tested yet. Start wherever you actually are.